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Montclair Township

Shore Aid Telethon Brings Out the Best in Montclair

Alma SchneiderMontclair TV34 joined forces with Montclair PBA Local 53, Parents Who Rock and Prudential New Jersey Properties to host Shore Aid – a live telethon to benefit the victims of super storm Sandy. The event was held Sunday, December 2 in Montclair Council Chambers, where numerous performers and guests helped pack the house for an afternoon of music and community giving. The event was also aired live on Montclair TV34 and the station’s streaming website.

Montclair locals Sarah Wolman and Robert Weber hosted the event, providing commentary throughout the five-hour-plus broadcast. Alma Schneider of Parents Who Rock and Take Back the Kitchen presented the musical talent, performed by various bands, many of whom are members of Parents Who Rock.

The event also attracted local technical talent with Serendipity Café’s Ed Carine serving as sound technician and students from Montclair State University’s Broadcasting Department manning the cameras and directing the entire on-air program.

“We had so many wonderful people volunteering throughout the day to make sure the event was a success,” said TV34 Station Manager and Shore Aid organizer Sharon Colucci. “The generosity demonstrated by this town is breath-taking in its enormity.”

Ortley Beach family, Bill and Debbie Rumfolo and their two kids, also attended the event. Bill is the Fire Chief of the Seaside Fire Department and he came on air to describe his experience of being stranded on the barrier island for three days with 70 residents who needed to be evacuated. They had no water, electricity or gas. The Rumfolo family lost their home during the storm – a local family who wishes to remain anonymous offered to “adopt” the Rumfolos for the holidays.

Local government officials and business owners came to show their support: Mayor Robert Jackson, State Senator Nia Gill, Essex County Freeholder Brendan Gill, Deputy Mayor Robert Russo, First Ward Councilor Bill Hurlock, and local developer Dick Grabowsky.

Numerous musicians donated their time and talents to make the telethon a success:

Among them were:
Andrew Klewan
Big Mamou
Bob Cannon
Christine Kelley
Client #9
Ed Daingerfield
Eugene Chrysler Band
George Greenfield
In Motion
Jason Didner
Julian Keenan
Lesley Scammell and Chris Matthews
Matt and Dom Whittaker
Meg Beattie Patrick
Michael Deleeuw and the Hobos
Michael Reitman
Pastor George Hillman
Zara Phillips

The Shore Aid event also collected children’s toys for Operation Jersey Shore Santa, an organization of volunteers who will bring Christmas to Jersey Shore families whose homes were devastated by Hurricane Sandy (

Various items, including a one-week stay in a 10-bedroom Lake Champlain house, were made available for the Shore Aid auction which was also held during the telethon to raise funds. The auction will remain open until Wednesday, December 12 – call the TV34 office at 973-509-4996 to place a bid (see auction items below).

All proceeds from the auction and telethon – 100% – will go to benefit victims of Sandy in some of the state’s hardest hit shore towns: Seaside Heights; Normandy Beach; Ocean Beaches I, II, III; and Ortley Beach.

“I cannot thank everyone enough,” said Colucci. “This event clearly shows what a generous and caring community Montclair is, with people who open their hearts and their checkbooks without hesitation to provide hope to those who lost so much.”

Donations are still coming in for the telethon – if you would like to donate to Shore Aid, please make checks payable to “Montclair PBA-Civic Association” and mail or bring to Montclair TV34, 205 Claremont Avenue, Montclair, NJ 07042.

Auction items still open for bid:

Beautiful, 10-bedroom Vermont house located on an island, overlooking Lake Champlain (one week stay). Donated by Ilmar Vanderer
Minimum Bid: $300

Drumsticks and drumheads signed by Brad Paisley and Ben Sesar
(Drummer for famous, American country singer, Brad Paisley)
Minimum Bid: $200

One hand packed pint of ice cream every week for 1 year from Applegate Farm Homemade Ice cream (valued at $315)
Minimum Bid: $100

“Doors of Montclair” framed 24x36 poster (out of print)
Minimum Bid: $70

Gift Basket of toys from Aunt Jean’s Toys and Treats (valued at $75)
Minimum Bid: $50

Fifty-dollar gift certificate to Montclair Toys
Minimum Bid: $25

Acoustic Guitar Tune-up
Minimum Bid: $30

Rutgers Football signed by Coach Kyle Flood
Minimum Bid: $25

Diane Moser CDs (3) and “It Shocked Even Us!” book by famous, American television and radio host, Frank Cipolla
Minimum Bid: $25

Guitar Lesson by Tom Picard (
Minimum Bid: $25

Jersey Strong magnet
Minimum Bid: $5

Bob Cannon music CD
Minimum bid: $5

Laura Birdsong music CD
Minimum bid: $5

Jason Didner music CD
Minimum bid: $5